It is a law that is concerned with the privacy of personal data of citizens when they transact with organizations. GDPR safeguards customers’ data such as names, ID numbers, addresses, medical records, genetic data of patients and passport numbers and so on. Organizations should adhere to GDPR because it also beneficial to businesses.
Compliance with GDPR improve the confidence of customers in the organization as the custodian of their private data. GDPR policies expect every organization to have a data protection officer who is in charge of formulating and implementing protection strategies for customers private data. The data protection officer enables the organization to meet the standards of security for private data in each company as stated in the GDPR. The data protection officer also ensures that regular audits on data processing activities are carried out to find out loopholes that may expose their customers’ data to introduce. When customers build trust in your brand, you will have more sales among other benefits.
Organizations benefit from a reduction of data maintenance costs when they adhere to GDPR requirements, policies, rules, and regulations. GDPR requires an organization to stop using data inventory software and applications that are irrelevant to the nature of business. You will be able to cut the maintenance expenses of systems that do not add value to you. Your company will not be willing to use its resources to secure them, yet they’re not of much off they are not of many benefits hence you create a loophole for intruders to access your data through them. You need to train your employees on how to use the systems and get updated versions regularly among other expenses.
Another policy of the GDPR is to ensure that you update your database on a regular basis. Errors in a database will generate reports that will mislead decision-makers and lead them to make wrong decisions. An organization can make a wrong investment when it generates un-updated reports from their database. Such wrong decisions can be avoided if you update your database so that you generate to reports and that is why you need to comply with GDPR.
GDPR states that organizations must engage customers more efficiently by implementing personalized communication with customers when it comes to collecting data. You will save the resources of pursuing customers that are not interested in your products and services by analyzing the information you get from the personalized communication you have with customers.
You will be able to improve the security of data of the organization. The many innovations in information technology are enabling cybercriminals to get access to systems that have weak security. GDPR gives authority to a few professionals in the organization to access the company’s data. When only a few people can access, intruders can quickly be identified. When many people are involved data breach situation, it becomes difficult to trace the origin because it is even more difficult to contain the matter as a private affair. Organizations must report and disclose any breach of data to the relevant authorities within seventy-two hours of their occurrence if they are under GDPR.